“Truth be told, the real reason I got into coffee was because I didn’t see people that looked like me within this industry… Well, that was until I took my first trip to origin and realized that everyone of those people picking this fruit out in those fields looked just like me, spoke just like me, and worked twice as hard as I did. And yet, none of this was reflected by the roasters, cafes, and baristas of this country (US), not in the least bit.
And so I decided to change that, and here we are.”

 Angel Medina, Founder of Reforma Roasters & La Perlita